Product
Turn location research into a production decision.
A project holds one shoot’s brief, candidates, references, and decisions in one place — so you can compare the tradeoffs, keep the reasoning, and move to an approved primary you can defend.
Athletic apparel · Summer campaign
Brutalist interiors in Berlin, hard morning light. 20-person crew, two shoot days in September.
Compare with production context
See the tradeoffs, not just the photos.
Put your candidates side by side. Projects leads with the rows that actually differ — production fit, scout score, light, access, permit confidence, your notes — and stays honest about what it can’t read yet.
Concrete Atrium currently has the strongest case.
Illustrative Berlin shortlist — the comparison, the “Differs” logic, the best-fit marker, and the Approve / Hold / Reject controls are the real ScoutHalo workspace. Try the decision buttons.
What a photo can’t answer — parking, exact permit terms — stays marked “Unknown — verify” rather than filled with a guess. The comparison names the questions still to answer on the ground.
From candidate to recommendation
A shortlist, walked to a decision.
Every candidate is marked in, hold, or out. The single approved location becomes the recommendation; the rest stay as backups, never deleted.
Brief, profile, or references still missing.
Set up — add and rank candidate locations.
Candidates are being marked in, hold, or out.
A primary is locked — the report is ready.
Preserve the reasoning
The why stays with the shoot.
The context that usually scatters across messages and documents lives on the project instead — attached to the exact location it belongs to.
A free-text note on any candidate — the reason it caught your eye, kept with the location.
Every in / hold / out carries the reason it was made. A decision is never lost — even when a lead is demoted to a backup.
Reference frames with a role — look, lighting, architecture, palette, composition, or avoid — that ground the fit read.
An append-only log of every search, save, and decision, so the shoot’s history is always readable.
Executive-ready output
One read the whole team can act on.
The project folds into a producer’s brief: where it stands, shortlist health, the creative direction it’s converging on, strengths, risks, what’s missing, and the recommended next step — then a Scout Report for the client.
Healthy — 1 approved, 1 on hold, 1 to review.
Current focus: Confirm the Atrium permit and review the Timber Studio before locking the primary.
Shortlist
1 IN · 1 HOLD · 0 OUT · 1 — · 1 strong · 2 backups
Creative direction · consistent
Architecture: Brutalist, Board-formed concrete
Lighting: Hard morning light
Mood: Monumental, Stark
Materials: Concrete, Steel, Glazing
Environment: Interior
Venue types: Museum, Industrial hall
Strengths
✓ Concrete Atrium fits the hard morning light and a 20-person crew.
✓ Two backups keep the shoot covered if the primary falls through.
Risks
! Only one location is approved — no backup if it falls through.
! The Atrium film permit is still unconfirmed.
Missing capabilities
Need: An indoor, covered-weather option.
Next steps
- Confirm the Atrium film permit with the city office.
- Review the Timber Studio and mark it in, hold, or out.
- Generate the Scout Report for the client.
The Executive Producer panel — the shipped component, seeded with the shortlist above.
Who it’s for
Hold multiple candidates per shoot in one comparable decision space.
Align an internal shortlist into one recommendation to take to the client.
Hand off structured research — ranked, compared, and reasoned — not a folder of links.
Move a shortlist to an approved primary and an executive brief before the day.
Questions
Projects, answered.
What belongs in a Project?
A project holds one shoot’s working set: its brief, the candidate locations you’re weighing, reference frames, and the decisions you’ve made on each. Everything for that production lives in one place instead of scattered across chats and folders.
How are locations compared?
Pick two to four candidates and Compare puts them side by side across the criteria that decide a shoot — production fit, scout score, light, access, permit confidence, and your notes — leading with the rows that actually differ. What a photo can’t answer stays marked “Unknown — verify” rather than guessed.
How are decisions documented?
Each candidate is marked in, hold, or out, with room for the reason behind it. A decision is never lost — even when a lead is demoted to a backup — and the project keeps an append-only record of what happened when.
Can reports and notes live together?
Yes. Notes on a candidate, the reasons behind each decision, reference frames, and the generated Scout Report all stay attached to the project — so the reasoning travels with the shortlist instead of being re-explained.
How does Scout support production planning?
As a project takes shape, it rolls up into a producer’s read: shortlist health, the creative direction it’s converging on, what’s still missing, and the recommended next step. When a primary is approved, that becomes a Scout Report to take to the client.
Where the workflow goes next.
Take approved decisions into Collections to reuse, and out as Scout Reports.
Ready to scout?
Describe the production and begin with a real brief.